Abstracts – Browse Results
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Coble, R J and Haupt, T C (2000) Effecting safety in affordable housing projects using automation. Journal of Construction Research, 1(01), 1–8.
Edum-Fotwe, F T, Kululanga, G K and McCaffer, R (2000) Application of organic learning styles to construction management. Journal of Construction Research, 1(01), 53–8.
Farrell, P and Gale, A (2000) The site manager: role, education and training in the UK. Journal of Construction Research, 1(01), 43–52.
Kim, J, Lee, S-Y and McGeorge, D (2000) A study of real estate trust institutions in Korea. Journal of Construction Research, 1(01), 33–42.
Pheng, L S and Lim, R B L (2000) Quality system QS 9000 for construction: is the industry in Singapore ready?. Journal of Construction Research, 1(01), 19–31.
Preece, C N and Khalil, I I M (2000) Preliminary research into internal marketing as a strategic business philosophy in construction contracting. Journal of Construction Research, 1(01), 9–17.
- Type: Journal Article
- Keywords: internal marketing; construction; contractors; strategic marketing
- ISBN/ISSN: 1609-9451
- URL:
- Abstract:
Internal marketing is a topic that has received little attention in construction by academics and practitioners alike. This paper, first, provides a theoretical outline of internal marketing focusing specifically on service sectors, second, defines the subject in the context of organizations operating in the highly competitive market environment of construction and third, presents the outcome of preliminary research with major contractors. The research has confirmed that a significant barrier to the successful implementation of internal marketing as a strategic philosophy is the construction industry business culture. The authors argues that unless there is a greater understanding of the internal marketing philosophy, and an appreciation of the need to integrate marketing with human resource practices, contractors will not be able to develop and sustain service strategies that satisfy their external clients.
Treloar, G J (2000) Streamlined life cycle assessment of domestic structural wall members. Journal of Construction Research, 1(01), 69–76.
Tse, R Y C and Webb, J R (2000) The relationship between GDP and construction flows: a re-examination. Journal of Construction Research, 1(01), 61–8.
Tse, R Y C, Chiang, Y H, Hui, E C M, Raftery, J and Chan, T Y M (2000) Review of construction industry in Asia. Journal of Construction Research, 1(01), 77–86.